A great article from those helpful guys at sproutsocial. It takes you through the various metrics that Facebook will provide in order to help you measure the effectiveness of promotional efforts on the platform. It not only describes what the key measures are but also points out where to find them on Facebook.
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When it comes to content marketing , no matter how often you tweak a title, or how many tools you have available , getting a headline right seems to be a hit-or-miss affair. That may change however, thanks to a new study from Buzzsumo .
Source: How to Write a Headline that Gets More Shares on Facebook