If it is true that a company is 60% of the way through their buying cycle before many vendors get engaged, then this graphic might help shed some light on the types of activity your Marketing, Lead gen and Inside Sales teams need to be teeing up.
If it is true that a company is 60% of the way through their buying cycle before many vendors get engaged, then this graphic might help shed some light on the types of activity your Marketing, Lead gen and Inside Sales teams need to be teeing up.